PPC Specialist

Posting Date: March 2020

We are seeking a full-time PPC Specialist looking to work with an industry leader in a fast-paced environment. We are a full-service advertising agency and the PPC media professional will have demonstrated experience developing and executing strategies that deliver results.

Primary Responsibilities

  • Plan, create, and manage PPC campaigns across a variety of channels (including Google and Bing) for a variety of clients (Edu, B2B, B2C, Retail)
    • Provide recommendations for keyword opportunities, campaign structures, targeting and other facets of paid search to align with client goals
    • Maintain and monitor keyword bids and budget caps
    • Create copy suggestions
  • Analyze data, provide insights, and generate monthly client reporting used for strategic planning
  • Increase quality leads at efficient costs
  • Testing new strategies and tactics
  • Monitor industry trends and continually keep agency personnel and clients up to date
  • Other duties as assigned

Knowledge, Skills & Abilities

  • Team player
  • A self-learner with good time management and problem-solving skills
  • Strong attention to detail
  • Solid Analytical skills with the ability to draw conclusions from large data sets
  • Excellent written and verbal skills
  • Budget management
  • Knowledge of Google Analytics, Google Ads and Google Tag Manager
  • Knowledge of Google Display, YouTube and Shopping ads preferred
  • Good organization skills and ability to start and self-manage assigned tasks
  • Experience with Tableau is a plus
  • Knowledge and certification in Google Data Studio is a plus
  • Retail shopping ads knowledge is a plus (Amazon Ads, Bing Shopping and Google Shopping ads)

Qualifications

  • Bachelor’s degree in Marketing, Communications, Computer Science or Information Technology
  • 3+ years of hands-on PPC experience (Google Ads and Bing Ads)
  • AdWords certification (Analytics certification preferred)
  • Proficient in Microsoft Excel, Power Point and Word