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What are the effects of fake news?
January 30, 2020 | News
What are the effects of fake news? ⟶

While scrolling through Facebook recently, I read a post listing several “facts” about U.S. connections with Ukraine. ...

How can I write better marketing copy?
October 24, 2019
How can I write better marketing copy? ⟶

Are you struggling to write effective marketing copy? Here are five tools for instant improvement.

How do I write an impactful elevator speech?
November 25, 2019
How do I write an impactful elevator speech? ⟶

The proverbial elevator speech. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But...

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What are the effects of fake news?
Social Media | public relations | News |
What are the effects of fake news? ⟶

While scrolling through Facebook recently, I read a post listing several “facts” about U.S. connections with Ukraine. ...

How do I balance cybersecurity and other reputational and valuation risks?
reputation | risk management | cybersecurity |
How do I balance cybersecurity and other reputational and valuation risks? ⟶

First, you’re doing the right thing. According to a report released by the Ponemon Institute, the average U.S. company with...

How do I write an impactful elevator speech?
Content Marketing | media relations | corporate communications |
How do I write an impactful elevator speech? ⟶

The proverbial elevator speech. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But...

What’s the best way to connect with media at trade shows?
Tradeshow Marketing | marketing communications |
What’s the best way to connect with media at trade shows? ⟶

For many of us – and our clients – trade show season is ramping up. Get your comfy shoes, name badge and breath mints ready!

How can I write better marketing copy?
Content Marketing | marketing communications | brand strategy | copy |
How can I write better marketing copy? ⟶

Are you struggling to write effective marketing copy? Here are five tools for instant improvement.

How can I measure the effectiveness of my marketing campaign?
Digital Marketing Strategy | marketing communications | brand strategy | Insights | measurement |
How can I measure the effectiveness of my marketing campaign? ⟶

When it comes to measuring marketing effectiveness, the first thing to understand is the difference...

How do I make my B2B communications more compelling?
Social Media | Lead Generation | B2B | marketing communications | Insights |
How do I make my B2B communications more compelling? ⟶

The line between B-to-B and B-to-C has faded dramatically. The two resemble each other today perhaps more than ever before....

I’ve acquired a list of prospect emails. Now what do I do?
Content Marketing | Digital Marketing Strategy | Lead Generation | marketing communications | brand strategy | Insights |
I’ve acquired a list of prospect emails. Now what do I do? ⟶

Congratulations! You’ve achieved the first step of direct marketing, you’ve obtained emails (and thus permission) from your...

Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?
Content Marketing | Social Media | marketing communications | brand strategy | instagram | Insights | millennials | twitter | facebook |
Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively? ⟶

The millennial generation is one of the largest in history, and the largest segment of the U.S. population today. There are 77...

Do I need media/messaging training?
Brand Messaging | media training | brand strategy | corporate communications | public speaking | Insights |
Do I need media/messaging training? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

 

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