Insights

How do I write an impactful elevator speech?
How do I write an impactful elevator speech? ⟶

The proverbial elevator speech. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But...

What’s the best way to connect with media at trade shows?
What’s the best way to connect with media at trade shows? ⟶

For many of us – and our clients – trade show season is ramping up. Get your comfy shoes, name badge and breath mints ready!

How can I write better marketing copy?
How can I write better marketing copy? ⟶

Are you struggling to write effective marketing copy? Here are five tools for instant improvement.

How can I measure the effectiveness of my marketing campaign?
How can I measure the effectiveness of my marketing campaign? ⟶

When it comes to measuring marketing effectiveness, the first thing to understand is the difference...

How do I make my B2B communications more compelling?
How do I make my B2B communications more compelling? ⟶

The line between B-to-B and B-to-C has faded dramatically. The two resemble each other today perhaps more than ever before....

I’ve acquired a list of prospect emails. Now what do I do?
I’ve acquired a list of prospect emails. Now what do I do? ⟶

Congratulations! You’ve achieved the first step of direct marketing, you’ve obtained emails (and thus permission) from your...

Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?
Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively? ⟶

The millennial generation is one of the largest in history, and the largest segment of the U.S. population today. There are 77...

Do I need media/messaging training?
Do I need media/messaging training? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

How long does it take to get a media placement?
How long does it take to get a media placement? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

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