Insights

Can anyone talk to the media during a crisis?
Can anyone talk to the media during a crisis? ⟶

With proper training and preparation, most people can talk to media in the midst of a crisis. Without proper training and...

What are the effects of fake news?
What are the effects of fake news? ⟶

While scrolling through Facebook recently, I read a post listing several “facts” about U.S. connections with Ukraine. ...

How do I balance cybersecurity and other reputational and valuation risks?
How do I balance cybersecurity and other reputational and valuation risks? ⟶

First, you’re doing the right thing. According to a report released by the Ponemon Institute, the average U.S. company with...

How do I write an impactful elevator speech?
How do I write an impactful elevator speech? ⟶

The proverbial elevator speech. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But...

What’s the best way to connect with media at trade shows?
What’s the best way to connect with media at trade shows? ⟶

For many of us – and our clients – trade show season is ramping up. Get your comfy shoes, name badge and breath mints ready!

How can I write better marketing copy?
How can I write better marketing copy? ⟶

Are you struggling to write effective marketing copy? Here are five tools for instant improvement.

How can I measure the effectiveness of my marketing campaign?
How can I measure the effectiveness of my marketing campaign? ⟶

When it comes to measuring marketing effectiveness, the first thing to understand is the difference...

How do I make my B2B communications more compelling?
How do I make my B2B communications more compelling? ⟶

The line between B-to-B and B-to-C has faded dramatically. The two resemble each other today perhaps more than ever before....

I’ve acquired a list of prospect emails. Now what do I do?
I’ve acquired a list of prospect emails. Now what do I do? ⟶

Congratulations! You’ve achieved the first step of direct marketing, you’ve obtained emails (and thus permission) from your...

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