Insights

How can I write better marketing copy?
How can I write better marketing copy? ⟶

Are you struggling to write effective marketing copy? Here are five tools for instant improvement.

How can I measure the effectiveness of my marketing campaign?
How can I measure the effectiveness of my marketing campaign? ⟶

When it comes to measuring marketing effectiveness, the first thing to understand is the difference...

I’ve acquired a list of prospect emails. Now what do I do?
I’ve acquired a list of prospect emails. Now what do I do? ⟶

Congratulations! You’ve achieved the first step of direct marketing, you’ve obtained emails (and thus permission) from your...

Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively?
Millennials are the new “it” group, so how do I make sure I’m communicating with them effectively? ⟶

The millennial generation is one of the largest in history, and the largest segment of the U.S. population today. There are 77...

Do I need media/messaging training?
Do I need media/messaging training? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

How long does it take to get a media placement?
How long does it take to get a media placement? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

Do I need an online press room? And if so, what are best practices?
Do I need an online press room? And if so, what are best practices? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

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