Insights

How can I measure the effectiveness of my marketing campaign?
How can I measure the effectiveness of my marketing campaign? ⟶

When it comes to measuring marketing effectiveness, the first thing to understand is the difference...

I’ve acquired a list of prospect emails. Now what do I do?
I’ve acquired a list of prospect emails. Now what do I do? ⟶

Congratulations! You’ve achieved the first step of direct marketing, you’ve obtained emails (and thus permission) from your...

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