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The North American Menopause Society

  • Strategic Counsel
  • Media Relations
  • Social
  • SEO
  • Conference Promotion

Objective

Bring the menopause topic and The North American Menopause Society (NAMS) to the forefront of today’s headlines and educate women on their options so they can make informed healthcare decisions.

Action

We executed a content campaign and aggressive media relations program designed to educate consumers, debunk commonly held menopause myths and encourage women to enter into open dialogues regarding options with their physicians.

Outcome

Major media outlets frequently quoted The North American Menopause Society experts and published its various journal studies. This included more than 10 billion impressions in noteworthy media outlets such as The Wall Street Journal, USA Today, The Today Show, Los Angeles Times, Chicago Tribune, Prevention, ABC News, CBS News and The Huffington Post.

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