Develop an omnichannel brand experience to give Tando a strategic, competitive advantage in a saturated industry.
We used a combination of digital, broadcast and print initiatives to drive leads and enhance brand awareness. We also executed a digital inspiration hub for the Tando website to provide customers with a personalized, visual design experience that includes no-cost product sample functionality.
Our bold print and digital ads directing traffic to the website, combined with the launch of Tando’s experience-driven inspiration hub, resulted in a 64% increase in traffic one month after launch, with more than 60% of time spent on newly developed inspiration pages. The results of our efforts also included over 100 new dealer sign ups to the Tando network.