Insights

How do I make news if I have nothing new to say? ⟶

Some companies seem to generate news more naturally than others. If you’re Apple releasing the next iteration of the iPhone,...

I was asked to do a media interview. How can I prepare? ⟶

First of all, congratulations! If you were approached about an interview, it means you have something interesting and...

How do I write an impactful elevator speech? ⟶

The proverbial elevator speech. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But...

How long does it take to get a media placement? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...

How do I gain print coverage for my clients in today’s ever-changing print industry? ⟶

Can you succinctly describe what your company does or stands for in a few sentences? Can everyone in your organization do this?...