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Northwood University

  • Strategy
  • Digital
  • Broadcast TV and Radio
  • Outdoor
  • Web
  • Media Training
  • Video
  • Email
  • Text
  • In-class Presentations

Objective

Improve Northwood University’s ability to attract the kind of business-oriented, entrepreneurial-minded students who tend to thrive in this environment.

 

Action

We differentiate Northwood University from its competitors by building a brand through digital and social ads, radio, TV, outdoor, and print advertising, web content and media relations—all showcasing how Northwood helps students succeed in what they care about most when arriving on campus: launching successful careers and starting their own businesses.

 

Outcome

Following the launch of the new brand, Northwood had its largest admissions pool in several years.

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