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Sherwin-Williams Aerospace Coatings

  • Strategy
  • Subject Matter Expert Positioning
  • Advertising
  • Video
  • E‑newsletter
  • Media Relations
  • Sales Collateral
  • Spokesperson Training

Objective

Position Sherwin-Williams as a market leader in the MRO (maintenance, repair and overhaul) segment in the aerospace coatings market.

 

Action

We employ an integrated strategy that showcases the strength and depth of Sherwin-Williams’ aerospace product line and industry expertise to boost consideration whenever aircraft in the general aviation, military or commercial sectors require repainting.

 

Outcome

Sherwin Williams ranks number one in top-of-mind brand awareness studies by MRO marketplace decision makers. We increased their reach by 500 percent at half the cost of the prior solution and doubled the size of Sherwin-Williams’ email target list with the first issue alone.

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